GADR Brands

Project Info

Client GADR Brands
Skills Branding

Project Description

About the Project

We were asked to re-brand GADR holdings, they are the over-arching head of a worldwide network of around 9 or 10 different power tool brands or accessories within the power tool industry.

The challenge was to come up with a logo that depicted the scale of the operation and the divisions of the company.

Bringing in a feeling of the industry it is based in was always going to be a challenge, we feel the typography used gives a heavy feeling to the GADR wording.