Yup, Google has rolled out another change to their search engine rankings algorithm, but don’t fear, in this instance it is only to their mobile search results. Some are calling this ‘Mobilegeddon’ but we are calling it mobile brilliance.
Overview of the Mobile update
So all you need to know really is that Google will now rank those websites which are mobile friendly, either by being mobile responsive or by sending users to a mobile only version of their website, higher up in the rankings than websites which are not mobile friendly – but only when searching from your mobile. This update will not affect the desktop searches you may make.
What does this mean for you?
As a Northamptonshire Business owner who has a website, if your website is not catering to mobile users, when a user searches via their mobile devices, chances are you will be missing out on that traffic because Google will not rank you highly.
Statistics are showing that mobile search is constantly growing, in fact when you think about your own search habits, how and when do you do most of your searching? – on your mobile right?
So what can you do?
Well the obvious choice is to ensure your website is mobile friendly. There are methods to doing this effectively. We prefer ‘responsive design’ which is where your website shrinks to fit nicely on mobile devices. It is not that difficult to do but will require some coding changes.
The other method is to have a mobile website built which only get’s seen by mobile users. This is often a very basic looking, stripped down version of the desktop site.
We recommend the responsive route to all new customers having a site built for the first time. It is kind of future proof and ensures that all of your glorious content will be visible. For those with small to medium websites going responsive isn’t a massive task but will require some coding changes.
For those with well established website presences, too big for a responsive overhaul, you may wish to consider having a mobile website built instead. A simple URL redirect pushes users to that website when they visit your domain name on a mobile device.
How mobile friendly is your website?
Google has developed this lovely web page which will tell you whether or not your site is mobile friendly. Go check it out. If you are seeing some failings, speak to us and we can assist you.
They have also created a new guide for us developers to follow, but sometimes it is good for customers to have read through as well.
Need some support?
If you are a business owner in Northamptonshire and are in need of some support when it comes to going mobile friendly, please do get in touch. We an provide you with some great advice, it is free, and we are happy to give your site a once over and a free quote on going mobile friendly.